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Increasing Rate of Image Post and SEO


If you trust social media marketing, it is important to show up at the top of Google image search. But how? Simple…..image SEO is the ultimate solution.

Now, what is image optimization!

Image optimization is all about reducing the file size of your original images as much as possible of course without sacrificing the quality. This practice helps in keeping page loading times low. And thereby boost user experience. Thus get your product images and or other decorative images to rank high on Google and other image search engines.

Sounds attractive no! So, how to make images search engine optimized?

Well, no worries. There are some techniques and tricks used by the SEO experts that let you reduce the image’s file size yet keeping them pretty enough to proudly display them on your website. Let’s take a look at how the experts format your images and optimize them for web and performance.

Naming images in simple language

Let the web know all about your image contents with its proper naming. Because only an appropriate file name gives the search engines clues about the matter of the image. 

When you talk about image SEO, it is important to use the most relevant keywords to help the webpage rank on search engines. Hence, descriptive, keyword-rich file names are crucial for image optimization.

Optimize alt attributes carefully

The alt attribute too adds SEO value to any website. Let us tell you that as per Wikipedia ‘The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered.’

So adding appropriate alt attributes including relevant keywords to the images can help your website rank better in search results. Therefore, using alt attributes is one of the best ways for e-commerce products to show up in web search and Google image.

Image Dimensions And Product Angles

When it comes to image optimization, choose your image dimension and product angles wisely. Going with the common practice you want to show multiple angles of your product. For your best interest do not just stop at one shot of the project, especially if it is for sale. Show off the best shots of:

·        The interior.
·        The top view
·        The side angles etc.

The Right File Type

 Saving the image in the right file type is one of the necessary aspects of optimizing images for SEO. And when it is about images the most common image three file types are JPEG, GIF, and PNG.
JPG or JPEG is one of the most common and widely accepted. Though it results in decent quality, it doesn’t support a transparent background.

GIF images are used for more simplistic images, such as icons and decorative images. Mostly for animated images.

PNG images format has become more popular due to its SEO move and as an alternative to GIFs. This image format supports many more colors than the other two formats best for complex images and those that include texts.

Explanatory Captions

Adding explanatory captions to the images is the best practice to get image SEO. Descriptive captions play a significant role as they help the readers to get a clear idea of what is tried to offer in the post.

It is seen that most of the time readers skim through your posts. Adding descriptive captions will help the reader to tell what the image post talks about and may encourage them to read through the whole content and recall it later.

Using Site Maps

Site Maps in the images help to get identified by the Search Engine. It draws the attention of maximum visitors and thus ranks up in SERP. Also, a sitemap keeps all relevant images of your website in one place.

So you can see that it's really not too difficult to blow through hundreds of product shots and keep the default file names your camera assigns. BetheBee is one such SEO expert in Kolkata who can help improve your overall image SEO by letting the search engine know that you have images on your site. The creative heads have the ability to perceive what you visualize and create images that are sure to bring you excellent results.
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Location: Kolkata, West Bengal, India

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