If you trust social media marketing, it is important to show up
at the top of Google image search. But how? Simple…..image SEO is the ultimate
solution.
Now, what is
image optimization!
Image
optimization is all about reducing the file size of your original images as
much as possible of course without sacrificing the quality. This practice helps
in keeping page loading times low. And thereby boost user experience. Thus get
your product images and or other decorative images to rank high on Google and
other image search engines.
Sounds attractive
no! So, how to make images search engine optimized?
Well, no worries.
There are some techniques and tricks used by the SEO experts that let you
reduce the image’s file size yet keeping them pretty enough to proudly display
them on your website. Let’s take a look at how the experts format your images
and optimize them for web and performance.
Naming images in simple language
Let the web know
all about your image contents with its proper naming. Because only an
appropriate file name gives the search engines clues about the matter of the
image.
When you talk
about image SEO, it is important to use the most relevant keywords to help the
webpage rank on search engines. Hence, descriptive, keyword-rich file names are
crucial for image optimization.
Optimize alt attributes carefully
The alt attribute
too adds SEO value to any website. Let us tell you that as per Wikipedia ‘The
alt attribute is the HTML attribute used in HTML and XHTML documents to specify
alternative text that is to be rendered when the element to which it is applied
cannot be rendered.’
So adding
appropriate alt attributes including relevant keywords to the images can help
your website rank better in search results. Therefore, using alt attributes is
one of the best ways for e-commerce products to show up in web search and
Google image.
Image Dimensions And Product Angles
When it comes to
image optimization, choose your image dimension and product angles wisely.
Going with the common practice you want to show multiple angles of your
product. For your best interest do not just stop at one shot of the project,
especially if it is for sale. Show off the best shots of:
· The interior.
· The top view
· The side angles etc.
The Right File Type
Saving the image in the right file type is one
of the necessary aspects of optimizing images for SEO. And when it is about
images the most common image three file types are JPEG, GIF, and PNG.
JPG or JPEG is
one of the most common and widely accepted. Though it results in decent
quality, it doesn’t support a transparent background.
GIF images are
used for more simplistic images, such as icons and decorative images. Mostly
for animated images.
PNG images format
has become more popular due to its SEO move and as an alternative to GIFs. This
image format supports many more colors than the other two formats best for
complex images and those that include texts.
Explanatory Captions
Adding
explanatory captions to the images is the best practice to get image SEO.
Descriptive captions play a significant role as they help the readers to get a
clear idea of what is tried to offer in the post.
It is seen that
most of the time readers skim through your posts. Adding descriptive captions
will help the reader to tell what the image post talks about and may encourage
them to read through the whole content and recall it later.
Using Site Maps
Site Maps in the
images help to get identified by the Search Engine. It draws the attention of
maximum visitors and thus ranks up in SERP. Also, a sitemap keeps all relevant
images of your website in one place.
So you can see
that it's really not too difficult to blow through hundreds of product shots
and keep the default file names your camera assigns. BetheBee is one such SEO
expert in Kolkata who can help improve your overall image SEO by letting
the search engine know that you have images on your site. The creative heads
have the ability to perceive what you visualize and create images that are sure
to bring you excellent results.
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