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How Ad Videos Can Be A Useful Tool For Heightening Your Business Reach

Well if you are a small business marketer chances are you wear many different hats. From product marketing to social posts, content creation to event presence— or even sales.

So you may think why should you need to and add ad video to marketing agenda on top of all that? Yes, you need ad videos, because the truth is, there are A LOT of benefits of ad videos in marketing for small businesses.

These days video marketing has become a key factor in driving ROI and traffic to your business.  And to amplify the business growth marketers and entrepreneurs are so fond of digital ad video production in Kolkata. Only text-based marketing can no more smell business success, That is the reason for the current shifting of everything towards visual and digital. Be it an animated video or live-action is very useful and can benefit businesses of any size and stature to introduce new products or promoting the existing ones.

When supported by visuals or a video it also becomes easier for the consumers to purchase a product. Stats show that 65-85% of customers or prospects make their purchase decision on the basis of a video representation of any product or service. Consumers’ behaviors say that when there’s video content on any product on your website describing the product, it becomes easier for them to establish a connection with the brand. As a product description with plain text or just visuals does not have any motion, people may pass way without noticing the content.

Here are some of the most compelling stats that would tell you how people are addicted to videos now-

·        89% of businesses are using ad video as a marketing tool.

·        On average a person spends more than an hour or so in watching online video content per day. So we can say people love watching and video has the power to engage them.

·        82% of marketers say ad video has helped them to increase sales and traffic.

Increase Brand Awareness

On average Facebook generates almost 8 billion video views per day which indicates people’s response to video content. Videos are great at connecting and attracting people compared to other forms of content. They are more engaging and help them to get to know your brand. Using the right video content and marketing strategy, you can spread your brand like wildfire.

Online Presence Helps In In-Depth Analytics

Video marketing increases your online presence. Without an online presence, those days it's pretty difficult for most businesses to survive. Online ad videos provide comprehensive, clear-cut data information from which you can see how successful your marketing strategy is! Analytics help you to see how many times your ad video has been watched, as well as you can better understand how viewers are engaging with your content. An effective video marketing content surely helps a small business become a prominent online entity.

Now you may think who will take so much pain to make the videos and keep track of online activities? Of course, there are experts. Ad Video production agencies are highly accustomed to spending time and effort to produce quality videos and are accountable for providing updated data to you. On top of that, the creative minds have a good sense of storytelling. You just need to make the investment to produce an ad video, spend 30 minutes with your agency partner to learn best practices that will help you launch and promote your videos to maximize exposure and in turn ROI.

Boost Social Media Engagement

In digital marketing world engagement is very important. So by creating engaging videos you can promote social media engagement. Producing relevant and educational video content you can stand out from the crowed and connect with your ideal clients. We guarantee, thus you will see an increase in your social media engagement do not have to suffer of conversion.

See Yourself On The Second Largest Search Engine

YouTube is the second largest search engine in the world and over a billion users watch over 200 million hours of video each day. This is the platform where the potential buyers search for their products or services. So it you would better to be there. One “How-to” search can take you to the consumer.

Rank Higher In Search

Leaving YouTube in the second position, Google has occupied the first largest search engine. Therefore, simply adding video to your website can place you in the top of Google search page and it is very significant for your business.

The truth is, having ad videos in your website increases your chances of ranking on SERP by 50x. but one thing that must have to be noticed that though there are hundreds of online video makers, it is recommended to consult an expert  professional who provide ace  video services, when it is time for a for a business video. Kolkata’s BetheBee is such a digital advideo production agency that works only when there’s a perfect tandem of all the necessary components.


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Location: Kolkata, West Bengal, India

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